Put simply, we are in the wrong organizational vehicle for the 21st century.

By Leith Sharp, Director of Executive Education for Sustainability Leadership, Center for Health and the Global Environment

I’ve been asking senior leaders this question: “Is there a clear path for a good idea to come from anywhere in your organization?” The general consensus is no, there is no clear path for a good idea to find its way forward from anywhere, not for universities, corporations, airports, government agencies, nor non-profits alike. There are some specific exceptions, but they are specific and they are exceptions. Instead the general agreement seems to be that the success of a good idea depends mostly on the sheer tenacity of its champion.


Above: The command control operating system exhibits low levels of change capability and agility. 

Nobody actually seems to think that our predominant mode of organizing is going to get us through this century effectively.  Put simply, we are in the wrong organizational vehicle for the 21st century.

This is big news. It begs the question for the sustainability-minded, why are we all still running around the deck of this sinking ship, tossing out water and trying to change direction, when the ship itself might be our most immediate problem? One of the biggest reasons, of course, is that if we are going to talk about the deep work of organizational transformation, then we must have the involvement of enough senior leaders. Otherwise, it’s great dinner conversation, but there is no sleeve rolling come Monday. Senior leadership engagement around sustainability has been hard to stir up in any consistent way and the bandwidth senior leaders have dedicated to it has often been consumed by low impact leadership.

Senior Leadership Bandwidth Must Be Directed Towards High Impact Sustainability Leadership

To use Ron Heifetz’s highly effective dance floor and balcony metaphor for adaptive leadership, it seems that sustainability has been so new that we’ve collectively stayed on the dance floor, in the midst of the action. We haven’t found the sustainability balcony to perceive the bigger picture and the patterns. One result of this is that senior leaders have been peppered with individual sustainability battles, little victories and incremental goals towards doing less bad. As a result, many leaders have sensed in sustainability a bottomless pit of need that fills them with dread.

Above: From the balcony vantage, senior leaders can perceive the structural and system level interventions that could enable their organization to really get its green groove going down on the dance floor.


Along with this new fitness comes the enormous value proposition of making other complex adaptive problems easier to solve as well. After all, sustainability is the ultimate complex adaptive problem, so developing the right organizational fitness to truly take on the sustainability triathlon (social, economic and environmental) pretty much guarantees relevant fitness for all of our other adaptive problems.  Viewed and lead from the right elevation, sustainability is the problem that can solve your organization.

It’s Not About Throwing Out Command Control, It’s About Complementing It

To be clear, the sustainability balcony does not confer a spontaneous altered state of consciousness upon those that stand on it. Senior leaders remain understandably hesitant to explore uprooting the command control systems and structures on which their organization relies. But a significant number of leaders will entertain the idea of creating a second complementary operating system, an adaptive operating system, that can be harmonized with command control to bring about a new era of organizational engagement, agility and change-capability so that large numbers of good ideas can come from anywhere and take root, continuously and stably.

Above: The CBI-S framework for organizational transformation involves two operating systems, command control and adaptive, each with its crucial and distinct function iterating and harmonizing towards a shared sustainability purpose. A healthy, purpose-driven dual operating cycle unleashes powerful new levels of employee engagement, organizational agility, change capability & innovation.

Defining Core Business Integration of Sustainability (CBI-S) 

Core Business Integration of Sustainability is a commitment to go beyond treating sustainability as an add-on and settling for doing less bad. It’s about taking up the qualitatively different leadership challenge of driving sustainability into the core mission and business of the organization by unleashing the profound motivational force that is sustainability and ensuring there are productive ongoing pathways for its full ongoing expression. A CBI-S leader positions sustainability as a driver of organizational transformation to advance engagement, agility, systems-thinking, change-capability and innovation. A CBI-S organization integrates and harmonizes adaptive cycles of engagement, collaboration and applied learning with command and control routines of scaling, execution and accountability. In summary, CBI-S transforms or re-invents organizations to unleash the full potential of people to address complex adaptive problems.

Six Common Reactions to the Big Ideas Behind CBI-S

In the last 9 months we’ve shared the big ideas behind CBI-S with over 500 senior leaders and sustainability professionals from different sectors at a variety of different conferences and workshops. Here is a short list of commonly observed reactions:

  • Most leaders are relieved that instead of proposing the end of command control we are proposing the integration of the two operating systems.
  • There is a widely shared intuitive understanding of the adaptive  operating system (left in diagram), its potential & importance.
  • Leaders who have been leading in this direction have been going it alone, intuitively & without a shared language or shared understanding.
  • There is enthusiasm for using the language, graphics & framework of CBI-S to help make organizational transformation more of a team sport.
  • Leaders are quick to identify the larger value proposition of CBI-S as being agnostic and applicable to other complex adaptive problems.
  • Leaders affirm that CBI-S will be best learned through applied exploration, ideally in the company of other senior leaders on the same path. To this end, there is agreement that sustainability is a very fertile laboratory for this applied organizational transformation process.

Aspects of CBI-S Are Not New in the Sustainability Space

We Need An Army of High Impact Sustainability Leaders
Sustainability professionals have also noted that their struggles have been greatly compounded by being without a shared language or shared understanding around the work of transforming organizational systems, processes and structures. They also agree that having this will be a game changer, effectively enabling change leadership for sustainability to advance from amateur sport to professional sport.

We need large numbers of senior leaders and sustainability professionals from all sectors to become high impact sustainability leaders engaged in applied CBI-S experimentation and shared learning.

One powerful onramp for anyone ready to engage in this critical leadership work can be found in the form of Harvard’s new selective 4-day Executive Education for Sustainability Leadership programs, July 7-10 or October 19-22. This program is designed for senior leaders and sustainability professionals from all sectors and is delivered by Harvard’s Center for Health and the Global Environment at the Harvard T.H. Chan School of Public Health delivers in collaboration with the U.S Green Building Council. Our 2014 program offering received an overall evaluation of 4.75/5 and, as evidenced by a sampling of participant sentiments, it validated the core concepts of CBI-S, opening the way for scaling up the engagement of senior leaders across all sectors.

View these short videos of past participants as they reflect on the power of the CBI-S concepts and the impact of the Harvard experience.

Explore the world-class faculty line-up for 2015 and download a program brochure.

We hope you can make it to Harvard but if not, stay tuned as the CBI-S network of leaders, conveners and offerings grows.  Stay connected by signing up for our mailing list.

Leith Sharp is the lead faculty and program director of Executive Education for Sustainability Leadership at The Center for Health and the Global Environment at the Harvard T.H. Chan School of Public Health.


– See more at: http://www.chgeharvard.org/resource/put-simply-we-are-wrong-organizational-vehicle-21st-century#sthash.Cmmkv768.dpuf


About steve@bayintegratedmarketing.com

Steve Ulrich is a principal at Bay Integrated Marketing: www.bayintegratedmarketing.com. I have been working with people to maximize their use of social media and internet publishing, optimize their websites to turn prospects into customers, and establish their personal brand on the internet. We are also working with Eco Distribution, Inc. to find and implement practical solutions to help clean up our air and the environment. Eco Distribution, Inc. is a California based Distributor and Representative Firm dealing in environmentally friendly and Green solutions. We have leveraged 30 years experience in responsible construction management to provide solutions for some of the most impactful challenges facing our air, water, and land. We have an oil/hydrocarbon remediation system that is effective on everything from simple oil stains on a driveway, to complex oil disasters in the ocean. My approach to social media and internet marketing is simple. Instead of spending a fortune “buying” keywords and ads that don’t return anything we concentrate on three areas: I CAN GET YOU FOUND ON LINKEDIN - NUMBER ONE, PAGE ONE.
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