Surprise! Stop polluting and nature gets better

by Sami Grover (@samigrover)

seal river thames photo

CC BY-SA 2.0 Lars Ploughman

Here’s a downright uplifting story from the BBC: Marine mammals are thriving in the River Thames. Yes, that same, brown, river that runs through central London and was once so polluted that it was declared “biologically extinct.”

Now, the BBC says, the picture looks decidedly different. Seals, dolphins, porpoises—even a whale (that sadly died)—but what’s really so exciting about this is that where there are marine mammals, there are fish. And where there are fish, there are littler fish…

And so forth.

In other words, the river got cleaner and the wildlife returned. And that’s not the only place that nature is rebounding. While environmentalists have worried about mercury pollution for years, at least one recent study suggests that as mercury pollution from power plants has decreased, mercury contamination in bluefish has decreased too. And when otter-killing pesticides were banned in England, otter numbers rebounded. It even seems beavers are successfully returning to England. And a record number of turtle nests have been found in North Carolina.

Now, I’m not sharing any of this to suggest we get complacent. I’m just saying that when we stop doing dumb stuff to the environment we rely on, that environment might just start bouncing back.

With signs that the 6th great extinction may well be underway, I’d suggest it would be a good idea to get started for real while we still have species to recover.

Tags: Biodiversity | Conservation

About steve@bayintegratedmarketing.com

Steve Ulrich is a principal at Bay Integrated Marketing: www.bayintegratedmarketing.com. I have been working with people to maximize their use of social media and internet publishing, optimize their websites to turn prospects into customers, and establish their personal brand on the internet. We are also working with Eco Distribution, Inc. to find and implement practical solutions to help clean up our air and the environment. Eco Distribution, Inc. is a California based Distributor and Representative Firm dealing in environmentally friendly and Green solutions. We have leveraged 30 years experience in responsible construction management to provide solutions for some of the most impactful challenges facing our air, water, and land. We have an oil/hydrocarbon remediation system that is effective on everything from simple oil stains on a driveway, to complex oil disasters in the ocean. My approach to social media and internet marketing is simple. Instead of spending a fortune “buying” keywords and ads that don’t return anything we concentrate on three areas: I CAN GET YOU FOUND ON LINKEDIN - NUMBER ONE, PAGE ONE.
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