by Vicki Thompson –
Oh My Green Inc. Headquarters: Palo Alto CEO: Michael Heinrich Founded: 2014 Employees: 8 Web: http://www.ohmygreen.com Phone: 530.988.8894
Oh My Green offers a food service for employers, delivering snacks and beverages that are organic and not genetically modified. The food it offers is approved by an in-house nutritionist and taste-tested before being offered to customers. Among the companies Oh My Green says it now serves are Apple, IDEO and Microsoft.
How it makes money
The company makes money from sales of the snacks and beverages that it provides.
Business it could disrupt
The existing food-service space.
Management team
CEO and founder Michael Heinrich was previously a product manager at Microsoft Corp., management consultant at Bain & Co., and a hedge fund management associate at Bridgewater Associates. User experience chief Jingshu Chen was previously a UX/UI designer at Peekabuy and co-founder at Tongqu. Food product chief Marina Heinrich was previously an editor and research assistant at Wellesley College. Nutritionist Jenna Kim was previously a research fellow at Stanford School of Medicine and BeWell Advisor at Stanford.
Advisers
Entrepreneurial author and teacher Steve Blank; Jennifer Aaker; nutrition author Dr. Pamela Peeke; Bridgewater Associates founder Ray Dalio; and KISSmetrics co-founder Hiten Shah.
Money sought
$1 million.
Affiliations
Oh My Green is in the current batch of startups at the Stanford-affiliated accelerator StartX.
Market size being pursued:
Oh My Green targets what technomics estimates to be a $209 billion U.S. snack market
Likely competitors
Food services companies like Compass Group, Aramark, Blue Star Vending; retail companies like Safeway or Whole Foods; wholesale companies like Costco or BJ’s; distribution companies like UNFI or KeHE.
This article is part of the Business of Health Care special section. Read the rest of the stories here.
Clean Air, Clean Water, Clean Earth! 